MLM Training – How to Give Great Presentations EVERY TIME!

What is the secret to giving a GREAT presentation every time, and knowing with certainty that it will be GREAT every time? Broken down into it’s simplicity, presenting can become second nature behavior, leading you on a path to incredible results and MLM success.

In recent MLM training articles on the topic of presenting, I had discussed how to correctly use the presenting structure during a one-on-one.

When you use that structure correctly, your presentation will be logical and will “make sense” to the prospect. I can’t tell you how many times I’ve taken a prospect to a meeting (I wasn’t the presenter) and the guest said to me afterwards, “I don’t understand” or “I’m confused” or “I don’t get who sells the product” or something similar. This normally occurred when the presenter primarily “told their story.”

So if you use the structure I’ve written about in past articles (“How to Master Presenting One-On-One” and “How to Master Presenting One-On-One, Part Two”), you’ll give a far better presentation. But I want to take you beyond just giving a logical presentation that makes sense; I want you to do a great presentation EVERY TIME! Therefore this article as well as the next several are going to focus on teaching you how to give great presentations.

To accomplish this, I need to take a small step backwards and have you view the concept of a presentation in a way you may never have thought of; because you are presenting all the time, even if you don’t realize it.

Presenting has enormous breadth. What do I mean by that? Well, the breadth of something is how wide or far-reaching it is. Presenting also has enormous depth to it.

I’m reminded of something my dad said to me when I was a boy of about 14 years of age. I grew up in a small town in Tennessee and had never seen the ocean until my family drove from Tennessee to Daytona Beach, FL. I was the typical kid that kept asking, “Are we there yet?” When we crossed the Florida state line, my dad told all of us that we were now in Florida. I looked out, expecting to see the ocean, but I didn’t see it. It looked no different than Tennessee at that point.

The sun was going down, so we all went to sleep while my dad drove. I remember waking up a few times and looking around when my dad had stopped to get gas, but still no ocean. I went back to sleep. I then woke up and noticed the car wasn’t moving, then looked out of my car window and saw the beach. I sat up and looked at my dad who was looking out the front window at Daytona Beach (you can drive your car onto the beach). As my eyes focused on the blue horizon of the ocean, I let out a low volume, “Wowwwwww.” I said to my dad [in astonishment], “that’s enormous!” My dad said something I will never forget. He said, “that’s just the top of it.”

With that thought in mind, when I say that presenting has enormous breadth to it, I want you to picture the width of the ocean. And when I tell you that presenting has great depth to it, I want you to picture how deep it goes under the surface.

The way I want you to view presenting is that it’s farther reaching than meets the eye, and it’s deeper than meets the eye; because that’s the way it is. What YOU present to person A, person A turns and presents to person B without you being there (breadth and depth).

You see, whether you will ever do something big for yourself, your family, your church, your community, your state, your government, your country, or your planet, has to do with your ability to present your ideas. The very reason that half of the U.S. population is on a prescription drug, is because those who present drugs to the public have been more effective than those who present health.

Please, for your own good and the good of the entire planet, get good at presenting. Do not put it off. I’m not saying that presenting is the “purpose of life.” I’m saying that regardless of your purpose in life, you must be great at presenting if you want to succeed at your purpose!

How do you get good at it?

1. Start off KNOWING that there are no born speakers or presenters, only those who have refined their skills.

2. Then, identify the things to get good at. What I mean is that a great presentation is not “magic.” It’s made up of several successful “things” combined together. Similar to a beautiful piano piece, where each touched piano key is a part of the beautiful song.

So the first thing would be to identify those successful “things.”

Second, identify when YOU do each one correctly versus when you don’t do each one correctly. As an example, in driving a car, there are lines on the road that guide you. Those lines let you know when you’re driving correctly and when you’re not. When you have crossed over the line and one wheel is off the road, you know you are no longer driving correctly. In a presentation, your listener is your guide as well as your own standard. Preferably you want your standard to be higher than the listener’s guidelines.

And lastly, when working to get good at presenting, do the correct behavior continually until you don’t even have to think about it. When it becomes second nature behavior, you have changed.

The above items are obviously very general. They have to do with behaviors, but they can also pertain to specific phrases that you say as a presenter.

Look for more articles by me on this topic.

Respectfully,
Tim Sales